This image was created well before the present furore over Henry’s handball which sent the Irish out of the World Cup qualifiers last week. But see any differences in the marketing strategy?
On the left is the image in France. Both Federer and Woods have their weapons of choice while Henry stands there nonchalently with anything to play with. The image on the right is in England, Spain and Germany.
It seems in France hand and ball just don’t have that essence of je ne cheat quoi.